I wanted so badly to love those first 3 AC games. They looked so great, and the I was so hyped for the first one, but once I started playing it I just could not like it. Then the second one improved the gameplay a bit, but the I felt the story was sub-par, so by the third I was just unimpressed with the whole series. After that it became a yearly release almost, so I just gave up trying to care about it, but I really tried to make those first 3 out to be as good as everyone else was saying they were, and I just couldn't. Amazing concept and I wanted to be drawn in, but nope...
It's worked that way for a few games that everyone else loves, sometimes I just cannot get myself to like them, and then I get sucked into a series of games that everyone else hates, like Fable. I absolutely love the Fable series (well, the 3 main games, Heroes and whatever that VR one was were a travesty), but it gets dumped on constantly because of just how badly Peter Molyneux hyped up the first game only to deliver about 1/3 of what he actually promised (no wonder it was code-named Project Ego!). Same thing happened with Rocket League, I wanted to like it because I love football/soccer and cars, and here's a game that essentially delivers both, and yet...nah. Don't know why I can't just sit down and enjoy it, but that's the way my brain goes sometimes. Annoying!