These licensing agreements with both new and existing licensees span numerous product categories and include the game titles “Dragon Ball Z: Kakarot,” and “Dragon Ball FighterZ,” and the TV series “Dragon Ball Z,” “Dragon Ball GT” and “Dragon Ball Super.”
“’Dragon Ball’ has delighted fans and left an indelible mark on pop culture. Parents who grew up watching ‘Dragon Ball’ anime are now introducing it to their children – creating a shared love for the franchise and inspiring a new generation of fans,” says Lisa Yamatoya, director, marketing and licensing, North America, Toei Animation. “We see tremendous opportunity to leverage the multi-generational appeal of ‘Dragon Ball’ to not only grow existing categories but also expand into new ones with licensed merchandise.”
Produced by Toei Animation and distributed in the U.S. and Canada by Funimation, the “Dragon Ball” anime franchise consists of 20 feature films and four TV series. Last year marked the 25th anniversary of the franchise’s introduction to U.S. and Canadian markets. In 2019, the franchise also saw the release of its 20th feature film “Dragon Ball Super: Broly;” the “Dragon Ball” World Adventure tour, and the return of the Goku balloon in the Macy’s Thanksgiving Day Parade.
Source:
www.licenseglobal.com
New and renewed licensing agreements include:
“’Dragon Ball’ has delighted fans and left an indelible mark on pop culture. Parents who grew up watching ‘Dragon Ball’ anime are now introducing it to their children – creating a shared love for the franchise and inspiring a new generation of fans,” says Lisa Yamatoya, director, marketing and licensing, North America, Toei Animation. “We see tremendous opportunity to leverage the multi-generational appeal of ‘Dragon Ball’ to not only grow existing categories but also expand into new ones with licensed merchandise.”
Produced by Toei Animation and distributed in the U.S. and Canada by Funimation, the “Dragon Ball” anime franchise consists of 20 feature films and four TV series. Last year marked the 25th anniversary of the franchise’s introduction to U.S. and Canadian markets. In 2019, the franchise also saw the release of its 20th feature film “Dragon Ball Super: Broly;” the “Dragon Ball” World Adventure tour, and the return of the Goku balloon in the Macy’s Thanksgiving Day Parade.
Source:
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New and renewed licensing agreements include:
- Bioworld, who will continue key apparel and accessories based on “Dragon Ball Super,” “Dragon Ball GT” and “Dragon Ball Z: Kakarot;”
- Funko, who will focus on collectibles and new categories;
- Great Eastern Entertainment, who will focus on fan wall art, plush, throws and accessories;
- Just Funky, who will expand to new home categories, including bedding, sheets and pillow sets. It will continue with drinkware and home merchandise;
- Primitive Skateboarding, who will launch a new co-branded collection of skateboard gear and clothing based on “Dragon Ball Super”;
- Isaac Morris, who will release a line of youth apparel based on “Dragon Ball Z;” and
- Uncanny Brands who will unleash a line of kitchen appliances based on “Dragon Ball Z” including a hot air popcorn maker available exclusively at Gamestop later this month.
