News Harley-Davidson slams brakes on ‘woke’ policies

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Harley-Davidson released a statement Monday renouncing DEI and other controversial company initiatives in the wake of social media outrage and withering pressure from longtime loyal bikers.

“It is critical to our business that we hire and retain the best talent and that all employees feel welcome,” the statement reads. “That said, we have not operated a DEI function since April 2024, and we do not have a DEI function today. We do not have hiring quotas and we no longer have supplier diversity spend goals.”

The statement also said Harley-Davidson was reassessing employee training initiatives and sponsorships while refocusing on its most loyal customers.

“As a consumer brand, we will focus exclusively on growing the sport of motorcycling and retaining our loyal riding community, in addition to the support we already provide to first responders, active military members and veterans.”
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nypost.com

Harley-Davidson slams brakes on ‘woke’ policies after sparking biker and social media outrage

Harley-Davidson released a statement on Monday renouncing DEI and other controversial company initiatives in the wake of social-media outrage and withering pressure from longtime loyal bikers.
nypost.com nypost.com



Yeah, they are not going to win back people with this. They literally spat in the faces of millions of their core riders. The vast majority of Harley riders are conservative or on the right in terms of politics and they forced all this woke commie nonsense down everyone's throats. Things will only get worse for companies pushing this crap.

You can just look in the comments on X. People are done.
 
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