The memes every year when June becomes July makes me lol
But on a serious note, if I was gay, les, trans, or whatever... This wouldn't sit right with me. These businesses are just pandering for money. Has nothing to do with celebration or gay acceptance. They do the same crap for holidays. It isn't about the holiday, it is about making money from people using whatever means necessary. I am sure most folks are okay with this but I think it is awful. I guess it works though because it gets people to spend money.