YouTube YouTube Test Limit Ad-Blocker Users To 3 Video Views

[Beerus]

For those unaware, the recent crackdown trails YouTube’s previous “small experiment” carried out in May, during which the Google-owned platform started directly blocking ad blocker users from accessing the site.

The new feature in testing was first discovered by a Redditor Reddit_n_Me on Wednesday, who spotted a popup message from YouTube when trying to watch videos with an ad blocker enabled.

The pop-up notification requests the user to turn off the ad blocker, or else they will be banned from YouTube viewing after watching three videos with an ad blocker enabled.

“Video player will be blocked after 3 videos. It looks like you may be using an ad blocker. Video playback will be blocked unless YouTube is allow listed or the ad blocker is disabled,” the message reads.

“Ads allow YouTube to stay free for billions of users worldwide. You can go ad-free with YouTube Premium, and creators can still get paid from your subscription.”

YouTube Test Limit Ad-Blocker Users To 3 Video Views

YouTube is currently running “a small experiment globally” that blocks viewers from watching videos on the platform with ad blockers enabled. For those

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I feel like this is going to hurt them. I get wanting the creators to earn through the ads but let's be honest, they don't really care about what they earn, they care that they (Google) are missing out on the revenue. There are ways around this but I feel like a lot of people are going to be put off by it.